Our latest news & views

It’s not the decision that makes a u-turn toxic – it’s the words

Is a u-turn really so bad? The Prime Minister has predictably been lambasted from some quarters for her decision to hold a general election in June, after numerous statements insisting she would not do so before 2020. As with so many politicians before her (think Hammond’s National Insurance tax hike or Osborne’s pasties), the moment…

advertising boycott

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.